If you’re interested in learning about the web design trends for 2025, you’re at the right place.
Here are some awesome examples:
1. Hyperreality: Blurring the Lines
Imagine visiting websites that blur the lines between reality and illusion.
That's the essence of hyperreality.
Web Designers are creating stunning 3D elements and captivating animations to create online experiences that feel almost enchanting.
For example, you might encounter products that you can rotate and inspect from every angle, or backgrounds that transform as you scroll.
Some websites even utilize augmented reality, allowing you to 'place' products in your own space using your phone's camera.
This trend focuses on making the digital experience as tangible and engaging as possible.
A few examples are Superorganism & MSCHF website
2. The Human Touch: Keeping It Real
Some web designers are reintroducing the human touch in a world dominated by flawless digital graphics.
Hand-drawn illustrations and fonts that mimic handwriting are gaining popularity.
These features create a warm and friendly atmosphere on websites, reminiscent of receiving a handwritten note from a friend.
You might come across sketchy illustrations that seem to be drawn with a pencil, or text that displays slight imperfections, just like genuine handwriting.
This trend is perfect for brands aiming to appear more approachable and authentic. It's a way of saying, "Hey, there are real people behind this website!"
3. Elevated Brutalism: Bold and Beautiful
Brutalism in web design has been around for a while, but it's now evolving.
Imagine clean, straightforward layouts infused with a touch of elegance.
Web Designers are incorporating large, bold typography and high-quality images to craft websites that are both eye-catching and refined.
This approach often showcases sharp contrasts, such as black-and-white color palettes accented with vibrant hues.
Text can be oversized, dominating the screen. However, unlike the older brutalist styles that sometimes felt jarring, this contemporary take strikes a balance between boldness and the use of stunning photography or subtle animations.
A few examples are Lessi & Sar Studio
4. Interactive Whimsy: Let's Play!
Websites are becoming more playful!
Web Designers are incorporating delightful surprises as you scroll or move your mouse. These could be charming animations or unexpected sounds.
These playful features enhance the browsing experience and keep visitors interested.
You might notice buttons that jiggle when you hover over them, characters that trail your cursor across the page, or entertaining animations that activate when you click on something.
Some websites even transform navigation into a game-like adventure. The aim is to bring a smile to your face and encourage you to explore the website further.
A few examples are Fat Milk & Welch’s Fruit Snack
5. Digital Sustainability: Websites That Care
Did you know that websites can be eco-friendly?
Web Designers are now creating websites that consume less energy and load more quickly.
They are also ensuring that websites are accessible to everyone, including individuals with disabilities. It's all about being considerate of both the planet and people.
This trend includes optimizing images to reduce data usage, employing efficient coding practices, and selecting eco-friendly web hosting options.
Additionally, web designers are prioritizing accessibility features, such as high-contrast modes for those with visual impairments, and ensuring compatibility with screen readers.
A few examples are C40 Cities & Re-scripted
6. Maximalism: More Is More
Embrace maximalism - it’s getting popular!
This trend celebrates vibrant colors, oversized fonts, and numerous striking elements.
It's ideal for brands aiming to make a bold impression and differentiate themselves from the competition.
Maximalist websites often showcase a blend of vivid colors, complex patterns, and various font styles all on a single page.
They typically include large, eye-catching images or illustrations.
The goal is to craft a visual extravaganza that grabs attention and engages the viewer.
A few examples are Molly Baz & More is More
7. Heritage Revival: Old Meets New
Some web designers are drawing inspiration from the past.
They are reintroducing ornate details and rich colors that evoke the essence of classic paintings or opulent mansions.
This approach offers a fresh perspective on luxury that feels both timeless and contemporary.
You might notice websites featuring intricate borders, elegant serif fonts, and deep, rich colors such as burgundy or forest green.
These websites often adopt traditional layouts reminiscent of old books, yet incorporate modern elements like subtle animations or interactive features.
This style is perfect for brands aiming to express a sense of history and quality.
A few examples are Burberry & Plains of Yonder
8. '80s Excess: Retro Glam
The 1980s are making a comeback!
Web Designers are embracing pastel colors, geometric patterns, and a hint of sparkle. It's all about evoking that sense of extravagance and glamor that characterized the '80s.
Websites featuring this aesthetic often incorporate neon hues, zigzag or squiggle patterns, and fonts reminiscent of classic television shows.
You’ll also notice plenty of gradients—where colors blend seamlessly—and shiny metallic finishes. It’s a lively, vibrant style that resonates with brands appealing to those who appreciate a touch of nostalgia or retro flair.
A few examples are Vacation & Rochambeau Club
9. Dial-Up Design: Nostalgia for the Early Internet
Do you remember the early days of the Internet?
Some web designers are reviving that low-fi charm. Picture pixelated graphics, basic animations, and a DIY aesthetic. It's becoming popular with younger audiences who find it quirky and appealing.
These websites often feature blocky fonts, simple icons, and layouts reminiscent of old computer interfaces.
They often incorporate elements like visitor counters or guestbooks, which were staples of early websites. The aim is to evoke nostalgia and a playful, rebellious spirit that contrasts with polished, corporate designs.
10. Retrofuture Femme: Cute and Techy
Imagine if Hello Kitty created a spaceship – that's the essence of this trend.
It focuses on blending adorable, feminine elements with a futuristic flair. Look out for plenty of pastels, glitter, and graphics inspired by science fiction.
Websites embracing this style often feature soft pink and purple hues, complemented by silver or holographic effects.
You might encounter charming cartoon characters alongside futuristic symbols or streamlined, tech-inspired layouts. It's a fun combination of sweet and edgy that attracts fans of both cute aesthetics and innovative design.
The primary example of Retrofuture Femme is Air Milkshake
Conclusion
Web design for 2025 focuses on innovation and creativity.
With options ranging from hyper-realistic visuals to nostalgic designs, there's a style for every brand. The main goal is to select a design that aligns with your brand identity and makes your website visitors feel at home and engaged.
While it's exciting to keep up with trends, the priority should always be to build a user-friendly website.
Choose the trends that connect with your brand and audience, and feel free to blend different styles to craft something truly original.
If you’d like more help, join FreelanceFam for advice on designs and general freelancing tips too.
Happy designing!
Kyle