Selling websites internationally isn’t just possible—it’s a huge opportunity.
More businesses than ever are looking for quality websites, and they don’t care where you’re located as long as you can deliver results.
In this article, I’ll walk you through the steps to find international clients, stand out from competitors, and close deals confidently.
…so you can start landing high-paying clients this year.
I'll cover:
Let’s get into it!
How to Find Clients
Without clients, you don’t have a business—you have a hobby. Finding them is the first step.
Luckily, there are plenty of ways to get in front of the right people.
Where to Find Clients
Freelance Platforms
Upwork, Fiverr, and Contra are great places to start. These platforms have a constant flow of businesses looking for web design services. However, competition is high, so optimizing your profile is key.
There are many freelance platforms, watch this video to find out more:
Social Media
LinkedIn, Twitter, and Facebook Groups are full of potential clients. Engage with posts, offer value, and build relationships before pitching. A simple post sharing a past project can lead to inbound inquiries.
Web Design Communities
Join groups where businesses seek web designers. This is a great way to network and stay updated on trends. Active participation in these groups builds credibility over time.
Referrals
Happy clients will recommend you to others. Ask for referrals and provide incentives for recommendations. Word-of-mouth is one of the strongest ways to build your client base.
Cold Outreach
Identify businesses with outdated websites and offer your services. A well-crafted email with a clear value proposition can lead to a booked call.
Getting clients is a big topic - watch this:
You can also check out this detailed guide on how Freelance Fam members get clients.
How to Stand Out to Sell Websites To International Clients
With so many web designers out there, why should a client choose you? The key is to position yourself as the best option for their needs.
Ways to Stand Out
Pick a Niche
Specializing in an industry makes you the go-to expert. When you target a specific audience, your marketing becomes more effective. A niche could be real estate, health and wellness, or SaaS companies.
Showcase Your Work
A solid portfolio builds trust. Clients want to see examples of your past projects and results. Even if you’re new, creating mock projects can be valuable.
Offer More Than Just a Website
Add SEO, branding, or copywriting. Businesses need more than a site; they need an online presence that works. Offering ongoing maintenance is another way to add value.
Also check out how to stand-out by making an impressive portfolio with these portfolio tips.
Types of Websites to Offer
Not all websites are equal. Some generate real results, while others are just placeholders. Focus on the ones that make the biggest impact.
Profitable Website Types
E-commerce Websites
Shopify, WooCommerce, or custom stores. Online shopping is growing, and businesses need seamless experiences.
Learn more about CRO to to sign high-ticket e-commerce clients.
Service Business Websites
Med spas, real estate, lawyers, etc. These businesses rely on bookings and inquiries through their websites.
Membership & Subscription Websites
Online courses, communities, and premium content platforms. Recurring revenue makes these highly valuable.
Portfolio Website
Perfect for freelancers and creatives looking to showcase their work.
How to Price Your Services Effectively
Pricing is one of the biggest struggles for freelancers.
Many undercharge because they fear losing clients, but pricing correctly ensures long-term success.
How to Raise Your Rates
Deliver more value
The better results you provide, the more you can charge.
Use strategic milestones
When you complete major projects, adjust your pricing.
Increase demand
When you're fully booked, it's a sign to raise prices.
Pricing is also big topic - watch this:
How to Take Payments Internationally
Getting paid by international clients can feel tricky, but it doesn’t have to be.
The key is to use reliable platforms that ensure security, low fees, and smooth transactions.
Best Payment Methods for International Clients
PayPal
Widely accepted, easy to use, but can have high fees. Great for quick transactions.
Wise (formerly TransferWise)
Ideal for lower fees and better exchange rates. Works well for direct bank transfers.
To take international payment using PayPal, watch this:
How to Handle Client Communication Across Time Zones
Working with international clients means dealing with different time zones.
Poor communication can lead to missed deadlines and frustration.
Here’s how to manage it efficiently:
Use Scheduling Tools
Tools like Calendly, Google Calendar, and World Time Buddy help schedule meetings at mutually convenient times.
Set Clear Expectations
Inform clients about your working hours and response time upfront. This prevents unrealistic expectations.
Use Asynchronous Communication
Not every discussion requires a real-time call. Use email, Loom video messages, or Slack to communicate efficiently.
Have a System for Updates
Weekly update emails or a Notion board with project progress can reduce back-and-forth messages.
Final Thoughts
Selling websites to international clients is not only possible, but it can also be a highly profitable business model.
The internet has eliminated geographical barriers, allowing you to work with clients from anywhere in the world.
Join FreelanceFam for freelancing tips, client strategies, and advice to grow your business.
Kyle