Answering these questions can change your income from $20K a year to $200K a year.
I'm not talking about your answer at family lunches. I'm talking about your business offer.
Your offer is everything in your freelance business. It can make or break your business.
Learn to get it right early, and you’ll avoid frustration, get good clients, grow your income, and enjoy your work.
Here’s how:
Examples of Bad Offers:
❌ "Professional web creation services for your business”
❌ “We design websites that get your business noticed."
❌ "I make beautiful websites for companies big and small."
Examples of Good Offers:
✅ "I design high-conversion websites for eco-friendly e-commerce brands."
✅ “We build Wix Studio websites for chiropractors.”
✅ "I help your pest control business dominate local SEO to get more calls."
See the difference? Bad offers are vague. Good offers are clear and specific.
Good offers tell what you do, who you help, and the benefit to them. A good offer makes you look like an expert in a specific area.
If I’m your ideal client, your offer shows me you can solve my problems.
Why A Good Offer is Important
Better Client Experience: Clear offers help potential clients see if you’re right for them quickly. Vague offers make them guess, and they may lose interest.
Expert Perception: A specific offer makes you look like an expert in that field. Clients trust experts more.
Higher Pricing: Specialists can charge more than generalists. Clients pay for your special knowledge and experience.
Work Less: Specializing makes you more efficient. You spend less time looking for clients and more time doing work you’re good at. Your niche will also attract more clients to you.
The result? More income, more satisfaction, and more vacation time.
So, what’s your offer?
Figure that out and you're on your way to increasing your freelancing income.