When it comes to client acquisition, apart from referrals, leveraging Google Maps is one of my top strategies.
In this quick article, I'll walk you through the process step-by-step.
Why Google Maps?
The beauty of this outreach strategy lies in its simplicity—yet, surprisingly, few people use it!
The Google Maps Blueprint
Start with these searches on Google:
[X] service in [x] city. For example: "home cleaning in New York"
[X] near me. For example "Tax Lawyer near me"
Here's what to focus on:
Google Reviews: Target businesses with rating of less than 3/5 stars.
Action: Setup an automated email campaign for their customers, promoting them to leave a review seven days after service.
Website: Evaluate their online presence for:
Poor SEO
Bad Design
Lack of clear call-to-action (CTA)
Slow website speed
If you're not sure what a successful website should look like, check out my video:
Let's get started
Now that we know our target criteria, let’s dive into some potential leads.
Search for:
Florists near me
Optometrists near me
Vein removal in [city]
Landscapers in [city]
Dentists in [city]
Electricians near me
Painters in [city]
Architects in [city]
Brick pavers in [city]
Deck installers in [city]
Garage door installers in [city]
Storage facilities in [city]
Once you've identified potential clients based on the review and website criteria we discussed, it’s time to reach out and present your services.
And if you'd like more details on this, watch:
Outreach Email
Here's a guideline for your outreach email:
Subject: Quick Help To Grow Your Business
Hi [Name],
I recently came across your business in Google Maps & noticed that your online presence could benefit from some improvements. I specialize in helping businesses like yours improve their website performance and customer engagement.
Would you be open to a quick chat about how I can help you?
Best, [Your Name]
If you prefer phone outreach, check out this insightful video by Rob O' Rourke on Cold Calls.
What to expect
While results can vary, here's a ballpark estimate:
100 outreach emails sent
5-8 replies received
2 clients secured
Remember, persistence is key - don't give up after just a few emails!
Bonus Tip
For even better results, record a Loom video showcasing the issues with their website and attach it to your email. This personal touch can improve your outreach effectiveness.
Let's wrap up
That’s a wrap!
I hope you found this short article helpful.
For more tips to get clients, managing client relationships and many more, join theFreelance Fam community.
Cheers, Kyle