Meet Bob.
He enjoys designing websites.
Most days, Bob spends 4 hours watching YouTube tutorials and experimenting with the latest design tools.
Then there's freelancer Fred.
Fred is transitioning from his full-time sales job, where he works 60 hours a week.
After arriving home at 6 pm, he quickly eats (usually noodles) and dedicates at least one hour daily to actively marketing his freelance business.
With just 5 focused hours a week, Fred built his business to $1K a month in the first 6 months. Within a year, he's consistently making $5K. Now, he's ready to quit his 9-5 job (and the noodles).
Meanwhile, Bob has finally perfected his 3D logo, a project he's been working on for 3 months. Well done, Bob 👏
There's nothing wrong with hobby freelancing. It's great to explore, have fun, and play around.
But if you want to build a serious freelance business, you need to change your approach.
Stop focusing on the wrong things:
❌ Stop chasing perfection.
❌ Stop wasting time on pretty logos.
❌ Stop spending days researching and overloading on tutorials instead of actually building your business.
Perfectionism will hinder your progress and momentum. Many beginner freelancers fall into this trap, wasting time on unimportant details.
It's time to get serious.
What You Should Focus On As A Freelancer
Building a brand
Identify your expertise and become known for it. Be the go-to person for solving specific problems for your ideal clients.
Sharing what you know
Sharing your knowledge builds authority and attracts clients. It also opens up opportunities for partnerships and referrals by keeping you top of mind.
Marketing and advertising to get clients
This should be obvious but is crucial for growth.
Building client relationships
Investing in client relationships can yield significant returns. It's always time well spent.
Improving your knowledge by testing
Learn by doing. Theoretical knowledge is not enough; practical experience is essential. You won't learn to swim by just reading about it or watching others; you need to jump in the water.
This is your call to action.
Say goodbye to procrastination. Focus on what matters, and start getting results.
Make the change and put in the effort.